DSIIDC holds a considerable share of market in retail sale of IMFL, Beer, Imported Foreign Liquor and Country Liquor since 1979 through its 95 IMFL (L-2) vends, 11 Country Liquor (L-8) vends and 5 (L-14)
special vends located throughout the state. More shops are proposed to be opened in the current financial year as per the norms of the excise department.
Self-service vends at DLF Place, Saket and DLF Promenade, Vasant Kunj have been received well by the public and have evolved to become a name to reckon within the industry. They are characterised by a robust portfolio of brands and a loyal and growing customer base. Both the vends have been highlighted in several print media during the year. The purpose of introducing the concept of self vends was to allow The consumers to visit the shop and pick the brands of their choice.
Nurtured by its appetite for growth DSIIDC has been committed to quality, excellence and integrity. During the year, under audit the liquor turnover was Rs. 595 crore and during the financial year 2010-11, the turnover surged to Rs. 723 crore.